Project Overview
Osip, a brand that sells healthy juices in Mexico City, is facing the challenge of boosting sales and enhancing customer engagement. The brand aims to encourage customers to make small daily purchases and consistently choose Osip for their breakfast or coffee choices.
Client
Osip
Role
Solo designer
Year
2022
Problem
The main objectives are to boost sales and enhance user engagement, thereby fostering lasting loyalty and encouraging repeat business.Currently, Osip's sales strategy may not effectively promote daily engagement or encourage customers to prioritize Osip products for their morning routines. There is a need to create a stronger sense of brand attachment and encourage regular interactions that align with customers' daily habits.
Key insights
Working closely with marketing, we sent over a survey to our customers to understand what was making them purchase, what they thought about the product. We received around 237 responses:Here some pain points from our users:
Who use it
User Flow
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Delivery
Gamification Plan
Our goal with this gamification plan is to engage users with our Healthy Juice Delivery App in a fun and motivating way. By incorporating game-like elements, we aim to encourage regular usage, reward healthy behavior, and build a loyal customer base.
1. User Profiles and Progress Tracking:
- Create user profiles: Users can create profiles with their preferences, health goals, and past orders.
- Progress tracking: Users can track their health progress, such as calories consumed, weight loss, or improved energy levels.
2. Rewards and Achievements:
- Daily Streaks: Encourage users to order juices consecutively to maintain a daily streak, with rewards for longer streaks.
- Achievements: Offer badges or titles for completing specific actions like trying a new juice flavor or referring friends.
3. Challenges and Competitions:
- Weekly Challenges: Introduce weekly health challenges, such as "5 Days of Green Juices Challenge," with rewards for completion.
- Leaderboards: Implement leaderboards to encourage friendly competition among users based on challenge performance.
4. Loyalty Program:
- Points System: Reward users with points for every purchase or referral, which they can redeem for discounts or exclusive juice offers.
- Tiered Membership: Introduce tiers (Bronze, Silver, Gold) based on accumulated points, with tier-specific benefits.
5. Personalized Recommendations:
- Juice Suggestions: Utilize user data and preferences to recommend new juice combinations or products tailored to their health goals.
- Challenge Recommendations: Suggest challenges and goals aligned with a user's current progress.
6. Social Integration:
- Social Sharing: Enable users to share their achievements, juice combinations, and challenge progress on social media platforms.
- Friends' Progress: Allow users to follow their friends' progress and send them challenges or juice recommendations.
7. Notifications and Reminders:
- Personalized Reminders: Send notifications for ordering juices, completing challenges, or updating their profiles.
- Reward Alerts: Notify users when they earn rewards or unlock new achievements.
8. Gamification Analytics:
- Monitor and analyze user engagement, conversion rates, and retention through gamification analytics tools.
- Use data-driven insights to refine the gamification elements and improve the user experience.
By implementing this gamification plan, we aim to create a more engaging and rewarding experience for users of our Healthy Juice Delivery App, ultimately promoting healthier lifestyles and building a loyal customer base.